So, the Urban Land Institute (ULI) is really smart. Last summer they launched a video contest – the very directly aimed “Why I Love ULI Video Contest” – and recently announced the winners in advance of the organization’s Fall Meeting and Urban Land Expo in Los Angeles, Calif. coming up October 25-28. Best of all, ULI posted the most contest entries on their YouTube channel, ULITV. Brilliant!
And other than the fact that it’s hard to find really good videos having to do with building performance, here’s why ULI isn’t really off topic for The Building Advisor: the Urban Land Institute provides leadership in the responsible use of land, and in creating and sustaining thriving communities worldwide. This membership organization supports real estate professionals, including contractors, at the local, national and global levels with regard to best practices, industry news, land use development, and a free exchange of ideas.
But Rob Voigt explains it way better.
Joanna Todaro puts it all poetically to a sweetly animated, adorably scored video that articulates the HVAC related virtues of ULI: bridging professionals and social responsibility. And watching Rachel Headings fall in love with a personified ULI is nothing short of a mini romcom.
Now, Stephanie Darden kinda stole The Building Advisor’s heart with this one. Why? Because hugging a building is what it feels like when you’re happy that it’s functioning as energy efficiently as possible. And for the dog who makes a cameo.
But the winner is – well, telling in that it got the most likes on ULI’s Facebook Page. Man I Love ULI — submitted by Varun Sharma of Toronto, Ontario – will thump its way into your heart. Sharma is a gangsta of love, this much is clear. He will be awarded a one year ULI Young Leader (less than 35 years) or Associate Membership, along with an all-expense paid trip to the 2011 ULI Fall Meeting and Urban Land Expo, October 25 – 28 in Los Angeles.